It was sometime last year when I wondered about having an indoor archery range. Why?
Well, it may have had something to do with the rattler that was in the pathway at Usery Park, it may have been the swarm of bees that flew by....or...it could have been the relentless heat that we get in Arizona...
I tossed the idea over with my friends and relatives, some supportive, some skeptical, some negative... I didn't care one way or the other, it was something to do while I recovered from being in the hospital and being so sick last year.
Even if this never comes into being, I'm having fun attempting it...
I see my twilight years as a firefighter coming to an end soon...so I ask myself, 'What can I do, in order to stay happy and busy?"
Since I enjoy archery, seems like a good thing to try, and with my two partners, I am moving forward.
I struggled with a name, I wanted something....'Unique'....and not strap myself down to one location either. So...no 'Southwest', or 'Arizona', or 'Desert'...or any local name either.
Something inside of me said, 'What would happen if you franchised in Australia?"
I know...lofty idea right?
Choosing a name for your own business is tricky, you want to enjoy saying it, hearing others say it, see it on a billboard, bumper sticker, or t-shirt.
Things came to mind, Bears Den, Cougars Lair, (wife didn't like that one...seems that it has some relationship to older - single women), Robins Hood, Straight Arrow, and so on.
One day, my brother in law happened over to show me some drawings he had done, he unrolled one and said, 'This one if especially for you Barry, since I know you like Jackalopes so much."
And when he rolled out the burlap, there it was, a really cool drawing of a grey Jackalope."
"That's IT!!! That's the name I'm going to call my business, Jackalopes Archery!"
It felt good, it was original, unique, new, gimmicky....and certainly not limited to Arizona.
So that's where things began, in a sense.
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